Roberto Bonetti opens the first chocolate atelier in Cremona, Italy.
Bonetti creates the now-famous Boero, a brilliant combination of extra dark chocolate, liqueur and cherries, which is still today one of Witor’s flagship products.
The opening of the new production facility in Corte de’ Frati, in the Province of Cremona, marks the transition from small-scale craft production to industrial production, with fully automated processes.
The sons of Roberto Bonetti, Michele and Rossano, join the company and introduce a new, modern distribution strategy.
The company launches a new brand project to build on its value and distinctive character.
New markets:
the Confectioner’s Line and Spreads.
Inauguration of the new automated warehouse.
Inauguration of the new Chocolate Coating line.